Google AdWords Success - Secrets to Finding the Most Profitable Keywords
By Jason Nyback
When most people start a new campaign and want to get traffic from AdWords they will often load up as many keywords as humanly possible and hope that they all drive buyers to their site! The problem is that you will go broke doing this! I want to show you right now how to find the most profitable keywords in your market.
Secret #1:
You need to realize that just because you have a bunch of keywords in your market, that they are not all driving customers your way.
In fact, only about 10% of the keywords in your market are ever going to give you people who will buy from you.
The reason is that most people in your market are not buyers. They are researchers! That means they are just looking around at stuff and really have no desire or the money to buy anything.
They will come to your site, click on your ads & email you with questions, but will never buy a thing.
Secret #2:
Focus all your efforts on going after the buyers. When you do this, you will only go after the keywords that look like they are being typed in by people who are serious about buying.
If you do this, you will have a lot less traffic but the visitors who come your way will buy a lot & you will have a huge profit as you won't be paying for traffic that does not buy.
So you have to realize that even though you're going to get a lot less visitors, the ones you do get should be more qualified & hopefully will buy more of what you're selling.
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